The correct answer is Moral Suasion. Explanation & Key Takeaways: • Moral suasion is a qualitative measure of credit control used by the Reserve Bank of India. • It is a persuasive technique used by the central bank to influence the behavior of the commercial banks. • The RBI uses moral suasion to encourage banks to comply with the policy guidelines and regulations issued by the central bank. • It is a non-binding measure and relies on the reputation and credibility of the RBI to convince the banks to follow the desired course of action. • Other measures of credit control used by the RBI include quantitative measures such as CRR (Cash Reserve Ratio) and SLR (Statutory Liquidity Ratio). Related Concepts: • CRR (Cash reserve ratio) is the percentage of deposits that banks are required to keep with the RBI as a reserve. • It is a quantitative measure of credit control as it directly affects the liquidity and lending capacity of the banks. • SLR (Statutory Liquid Ratio) is the percentage of deposits that banks are required to invest in specified securities such as government bonds. • It is also a quantitative measure of credit control as it restricts the funds available for lending by the banks.